Marketing ban of particular types of tobacco

It is banned to market tobacco for oral use. This ban includes e.g. snuff. As of the 20th of May 2020, it will be banned to market cigarettes and roll-your-own tobacco with a characterizing flavour such as menthol.

Cigarettes and roll-your-own tobacco with a characterizing flavour

It is banned to market cigarettes and roll-your-own tobacco with a characterizing flavour.

A ‘characterising flavour’ means a clearly noticeable smell or taste other than one of tobacco, resulting from an additive or combination of additives. This includes but is not limited to fruit, spice, herbs, alcohol, candy, menthol or vanilla, in which smell or taste is noticeable before or during the consumption of the tobacco product.

Regarding cigarettes and roll-your-own tobacco with a characterizing flavour, whose Union-wide sales volumes represent 3 % or more, before the 20th of May 2016, in a particular product category, the ban does not have effect until the 20th of May 2020. Menthol is an example of a characterizing flavour, which will be banned as of May 20th 2020.

Other kinds of tobacco

In Denmark, it is banned to market tobacco for oral use and intended for inhalation or chewing. E.g., snuff is covered by this ban. Moreover, tobacco which includes certain additives is not allowed to be marketed in Denmark.