Rules distributors and retailers must live up to

1. Sell only legal products

As a retailer of electronic cigarettes and refillable containers with nicotine you must ensure that all products comply with the existing regulations.

This involves that the products have been registered with the Danish Safety Technology Authority and comply with a range of requirements on marking, safety and ingredients. If the products have not been registered with the Danish Safety Technology Authority they are illegal to sell.

2. Register cross-border distance selling

If you want to sell electronic cigarettes and refillable containers with nicotine cross-border, you must be registered with the Danish Safety Technology Authority. You may not begin selling before the Danish Safety Technology Authority has confirmed that the registration has taken place. 

3. Control the age limit

You must not sell electronic cigarettes and refillable containers with or without nicotine to persons under the age of 18. It applies both by selling in Denmark and cross-border distance selling.

If you are not sure of the age of the customer, you must check photo ID card (e.g. passport or driving license). By distance selling you are obliged to prepare an age control system.

For more information, contact the Ministry of Health.

4. Advertisement for electronic cigarettes and refillable containers is illegal

It is illegal to advertise electronic cigarettes and refillable containers with or without nicotine to the general public. Further requirements for advertisement are laid down in ’Executive Order om quality, marking, age control system, advertisement, etc. of electronic cigarettes and refillable containers, etc.

For more information contact the Consumer Ombudsman.