Cross-border distance selling

All retailers, who want to sell electronic cigarettes and refillable containers with nicotine across the border (e.g. online trading) must register with the Danish Safety Technology Authority.

This applies both if you are a retailer in Denmark and want to sell to another EU/EEA country, and if you are a retailer in another EU/EEA country and want to sell to Denmark. You must register in the EU/EEA country where the consumer is.

How to register

The registration to the Danish Safety Technology Authority must be made through an official form. You can find the form here.

Link to erhvervsportalen Virk.dk (Danish)

Link to Business in Denmark

You must fill in information about:

  • Name, address, etc. of the company
  • Date when the place of retail sale begins cross-frontier distance selling
  • Address of the website(s)
  • Other relevant information about the website, if any

If the information is changed, you must immediately inform the Danish Safety Technology Authority about this.

Marketing may not begin before the Danish Safety Technology Authority has confirmed that the registration has taken place.

You’ll find an updated list here
The Danish Safety Technology Authority regularly publishes and updates a list of registered retailers on the Danish Safety Technology Authority’s website.

 

Place of retail sale outside the EU

If the place of retail sale has been established outside the EU, you must register with the competent authorities in the EU-country where the consumers are located. Often the competent authorities are a Ministry of Health or the like. The Danish Safety Technology Authority can assist in appointing registration sites from foreign competent authorities.

The cause of registration is that certain EU-countries ban cross-border distance selling of tobacco, electronic cigarettes, etc. Places of retail sale, which run cross-border distance selling, must not deliver goods to consumers in the Member States where such a sale is forbidden.